Calling land lines (convencional)
Every land line (which they call 'convencional') in Ecuador begins with the number 2, followed by 6 numbers. And frequently, they only write 6 numbers, eg 885-555, assuming you KNOW to add a 2 in front.
Calling cell phones
Cell phone numbers are 9 numbers long and they seem to prefer to run the numbers all together: eg 088135555. You also see them frequently written like this: 088-13-55-55.
Calling conventional from a cellular phone
When dialing a conventional line from a cell phone, you have to add the city code plus a 0 in front. This can be confusing when they have only provided 6 numbers. So if you saw the number 885-555 for a place in Cuenca, from a cellular, you would need to dial 07-288-5555. Cuenca's city code is 7; Quito is 2 and Guayaquil is 4. Loja's is 7. Zaruma's is 7. Machala's is 7.
Calling from the USA:
Omit the 0 for the area code
e.g. 011-593-7-2-677-631
Calling from one region in Ecuador to another, conventional to conventional:
Put a 0 before the area code
e.g. 07-2-677-631
The city code with leading zero applies to calls from conventional to conventional. For example, within Cuenca, dial the 7 digit phone number; from Cuenca to Guayaquil dial 04 then the 7 digit phone number.